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Frutta Fresca: Frutta Gallery Reopens in Trastevere

At the reopening, a solo project by Italian artist Marco Giordano was on show

marco giordano

1 minute


One of the most fruitful contemporary art galleries in Rome, Frutta has just moved to a completely new location. On the same night of the reopening, a solo project by Italian artist Marco Giordano was also on show, filling up the new space with fresh good vibes.


A more compact and open space opens a whole new set of possibilities for artists exhibiting at Frutta. One room, a slightly inclined floor, and a wide entrance door offer a sort of modified white cube. The complexity of this challenging and stimulating setting might be eased or enhanced by the artist. For asnatureintended, Marco Giordano decided to intensify the feeling of the space. After entering through a transparent orange fringed curtain, the attention of the viewer is diverted across a web of pending strips of transparent plastic and up and down between groups of floor and wall installations. The floor installations are ceramic, amateur-made heads seeped in by small plants, whereas the rectangular pieces on the wall are plastered moving images. Who are these heads representing? What are the hidden images shown? Why are there glimpses of vegetation? Where is nature? What does nature intend? What is next? Are we moving forward or stepping backwards?


The message behind Giordano’s images may be hard to grasp, but it is always present. As one may notice, the arrangement of the pieces and the mise en place may suggest an apocalyptic foreshadowing of the end of an era, of this era, in favor of a new anthropologically-based future. All that is left are those white heads and some partially showing images. The heads may be representing the artist, as well as they may be representing men. After all, the artwork might even be suggesting a synchronization of the two.


Curiosity leads the viewer in and confusion urges it out of the exhibition, ultimately generating those questions that the artist wants to be asked. Confusion is expected. Coherency is not, because coherency is unnatural.


marco giordano

Here and Above: Frutta 2016. Installation view. Courtesy of the gallery. Photo by Maria Vittoria di Sabatino.


Marco Giordano – asnatureintended

30 September – 5 November


Address: Via dei Salumi, 53


Times: Tuesday to Saturday 1–7pm and by appointment

Maria Vittoria Di Sabatino recently graduated with a BA in Art History at John Cabot University, with a focus on contemporary art and visual culture. Based in Rome, Italy, she works as an assistant archivist at the Archivio Giulio Turcato in addition to following independent curatorial projects.

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